The Simple Focus Plan was created out of neccessity, as there was no simple to use tool for planning for an existing business.  A traditional business plan is pretty much useless before the ink dries, and a daily to do list is no way to run a business.

So, we set out to create a system that could be used to create a working plan for business.  Something that could be updated as things change (and boy do things change!).  But it also had to be substantial and meaningful to be usfeul.

The good news is that we have used this process, and refined it over several years.  Rob used it to engineer a turn-around of a struggling manufacturing company, as well as to run a division of an international sales organization.

It is currently being implemented and used in companies around the world.

This site is owned and managed by Strategy Simple LLC, and Rob Trube.  Based in Grand Rapids, Michigan, USA, Strategy Simple is an international sales, marketing and strategic planning consultancy and publisher.